Think and Form Limited is an AI product studio in Auckland. We build and operate our own software products across sport, beauty, construction, heritage, and local marketing.
6 products · 1 live · 3 in beta · 2 in development
Bootstrapped and founder-led in AucklandEach one is built and run by the same small team in Auckland. Live means generally available, beta means early access, and in development means not yet released.
RunChairAI-native salon management, with a receptionist that never clocks off.
An AI receptionist answers calls, takes bookings, and fills cancellations around the clock, backed by deposits, smart reminders, and client records that keep formulas, preferences, and visit history with each client.
Your AI badminton coach, always on court.
HeriTrailStories beneath your feet, pinned to the map.
Agency-quality social posts every week, approved by you.
Learn project management by actually doing it.
CostCodaEvery cost, from first estimate to final account.
A 32-second film on the idea behind the portfolio: find the repetitive work around the real work, then build software that takes it off people's hands.
Alongside our own products, we take on a small number of client builds in the industries we already know: construction, sport, beauty, heritage, and local marketing. We scope the problem, ship an MVP, test it with real users, and scale what works.
Book a Discovery CallMessages come straight to Anil Dongre, the founder. Ask about a product, join a pilot, or bring a problem worth building for.
Or email admin@thinkandform.co.nz